Reaching more and more people faster.
Increasing brand awareness.
Remarketing to previous visitors.
Track and monitor performance effectively and accurately.
Creating greater visibility for the brand and business.
There is a lot of potentials out there for businesses, especially for local businesses, because over time, people near me' searches have increased drastically (with the advent of smart mobile devices), creating more opportunities for local businesses.
With the aid of a Digital Marketing Agency that's specialized in ad google or elsewhere, so what can a local business do to be able to tap into the vast opportunities provided by Google Ads to create more leads, traffic, and conversions?
Here are a few tips:
Ad extensions - Ad extensions are extra components of information which might be added in your advertisement giving more info about your organization to users. Ad extensions may include such information as contact numbers, reviews, additional links aimed at your website, etc. Your ad extensions ought to be selected according to your specific goals for creating the ad, plus your partner Google Ads Agency may help you with this. For example, in order to direct lots more people to your physical store, you could have location extensions, call-out extensions, etc.
Local service ads - This is a relatively new ad format on Google Ads, that is specially designed for local firms that offer a specific service. These ads have excellent performance as they are very strongly related the search. An added benefit of local service ads is that they give the business more prominence on Google Maps and are displayed on 'near me' searches.
Google product listings - Let your web visitors and other shoppers know very well what products you've in stock with Google product listings.
Customer reviews - Using your customer reviews on your website is an excellent way of increasing sales, provided they are placed well and therefore are positive reviews. How do you know which reviews will have a positive reaction for a customers? You can test which reviews attract clicks by testing them as ad copy. The best-performing ones ought to be displayed on your website.
Testing keywords - Run ads with assorted keywords to determine which ones will convert well. The best-performing keywords may then be used for your SEO purposes.
Use local terms for keywords - Using local terms for keywords along with the copy can be extremely appealing to shoppers and make up a sense of pride in your local community. In addition, using local landmarks and locations might be beneficial to you also.
Google's My Business page - This feature is free for business users and makes it easy for people to find information about your business. This can include telephone numbers, addresses, product types, opening hours, etc, at the same time as customer reviews.
Negative keywords - Negative keywords can drain your financial budget, and never really get you any leads. Having a set of negative keywords is a good method of avoiding unwanted traffic that is irrelevant for a business, and will not enable you to get any sales.
Optimised landing pages - More often than not, an ad will lead an individual to a business website's Home page and after that the user is predicted to navigate your website on their own and discover the products these are interested in. Most users get fed up after a while and abandon their intent to acquire anything. The solution because of this is to have dedicated landing pages for your ad campaigns so that an individual is directed to these products or information these are interested in.
Remarketing ads - Remarketing to the people people who have already visited your website previously is an excellent way of increasing conversions because they are people who had or still need the interest to purchase your products.