Visitors landing on the entry page are thought to bounce whenever they:
Close the window or an open tab
Types a fresh URL
Leave the site by clicking the BACK button
Click a web link on the page which takes them to an alternative site.
Or the Session timeouts (generally taken as 30 mins)
Why so many people are looking for ways to lower Bounce Rate?
The answer is simple - The lower the bounce rate, higher the opportunity of visitor browsing your website pages and converting.
Google.com analytics specialist Avinash Kaushik has told you:
"It is absolutely hard to get a bounce rate under 20%, anything over 35% is cause for concern, and 50% (above) is worrying."
Now, greater question is - How to control the Bounce Rate?
Content - The content available in your website is the key factor for bounce rate. If this article is relevant to the visitors expectations the probability is that they will not likely bounce from your site without visiting other areas of website. For E.g. if your web site is about IT Conferences and on landing page you're talking about general stuff rather than educating the visitors for the benefits of attending your conferences, then visitors are more likely to leave your internet site due to not enough desired information.
Website Load Time - Try to reduce the website load time - It's really hard to find patient visitors. Instead of using heavy animations around the complete page that can take lot of time to load, use animation only inside banner area and provides text content in remaining part of the page. This will make user read the content and within the mean time your animation may also load.
Flow - Provide your prospective customers with proper access points to find their way. Do proper linking to the internal pages that guide these phones their regions of interest. Most of the visitors bounce since they were not able to navigate to relevant pages. Make your navigation flow user-friendly by categorizing and sub-categorizing.
Above the fold - All your important info has to be placed 'above the fold'. This includes your 'call to action buttons'. 'Above the fold' is that the main website that you just see without having a scroll. Research states that 60% - 80% of visitors will not scroll your website 'down the fold', so the best opportunity is lying 'above the fold'.
Popups - No one likes Popups, especially when then appear being an unwanted guest. They are the biggest distraction, whenever a visitor wants some information. Even the feedback popup, sometimes annoys the visitors plus they bounce.
The previously discussed points will surely help you reduce your site bounce rate
We at AfterTheNet - The Web Strategy Company follow the previously discussed keyword technique to supplement our clients most abundant in basic towards the most advanced approaches for any goal they decide to reach using their website. Our step wise approach gives them the complete visibility of their website - which they are without the benefit of very often, in deficiency of a trustworthy resource.